Today, online presence is mandatory
for every business organization to succeed in this competitive market. Website is
considered as virtual identity of business to take part in online marketing. Of
course, just having a professional looking website is not enough to your
business. Enhanced online presence and brand reputation is very important for
every business. In such situation,
Search Engine Optimization (SEO) comes into play to boost your business online visibility.
Optimization will make your website search engine friendly. Search engine can
crawl and index your web page, which is important for organic visibility.
When SEO is done properly, your
website will be listed at the top of search engine rankings that draw more
leads to your business. Search engine optimization is a complex thing as the
search engines update their search algorithm and other features regularly.
Thus, training and regular follow up is very important to stay updated. SEO
training will assist you to cope with ever changing market trend. SEO training in Chennai
offer professional course on search engine optimization and digital marketing. Here are some popular SEO techniques for 2014.
Content:
Content has always been most
important factor when it comes to search engine optimization and rankings. It
is extremely mandatory to have unique and high quality content on all your web
pages. You need to write content based on the context of your business products
or services. When writing content, you need to consider the keywords you want
to rank the site for. You need to use keywords across the content naturally. You
can make use of keyword analysis tool such as Google Keyword Planner or UberSuggest
to choose keyword for your website.
Usability:
Usability is most important
factor taken into account when developing a new content. It is proven that
website with hard navigation has extremely high bounce rate. You need to create
professional looking website for your business with clear layout, header and
footer section, content, etc. You need to create user-friendly website that
keeps user engaged. You need to choose pleasing design and color combination to
make your website appealing.
Backlinks:
Backlinks are most important
factor when comes to ranking your website for certain keywords in search engine
result pages. However, getting quality backlinks from popular website is really
daunting task as it takes more effort and hard work. Without good quality
content, all your link building strategies will ruin your effort. Major search
engines give weightage to content from high quality and relevant sites with
high page rank and domain authority. For quality content, you can share content
with your website links to social bookmarking sites, forum discussion, article
submission sites, and blog and web2.0 sites. It will assure good quality and relevant
inbound links to your website.
Social Signals:
Currently, social networking
sites is consuming 50% time that user spend on internet. We all know the
popularity of social medial platforms like Facebook, Twitter and Google+. Business
takes advantage of these social networking sites to build their online presence
and social engagement. In addition, Search engines also give more weightage to
social signals.
Authorship:
Google authorship and author rank
is hot topic among the SEO community over the last year. It is ideal option to
build the authority and trust for your website and brand. It also gives additional
data highlighter features like rich snippets that maximize the click through
rate. Recently, Google removed Google+ profile picture from the search result.
But, the benefits of authorship concept remain the same.
Local Listing:
Local listing has been quite important
factor for the business now. You can boost your local authority using the Google
places and Bing Places. One of the top search engine Google introduce Google
Business to help small business to take advantage of local listing and
citations.
SEO is not a sprint and can’t be achieved
in a single day. It is a slow process that includes several factors and efforts
in ranking your website. With the raising competition in online world, business
entrepreneurs depend on SEO services to stay ahead in the competition. It increases
the demand of aspiring SEO professionals. For enhanced career opportunity, you
need to enroll in professional training with leading SEO institute. FITA is reputed
SEO Training Institute in
Chennai offering hands-on training through industrial experts
with years of experience.
